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ABOUT THE SHOW
Oprah Winfrey is one of the most influential people in America. "The Oprah Winfrey Show" reaches 44 million people each week. And those numbers translate into big sales for the products Oprah recommends.
CNBC's "The Oprah Effect" explores the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on The Oprah Winfrey Show.
CNBC's "The Oprah Effect" explores the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on The Oprah Winfrey Show.
OPRAH’S FAVORITES
Carol Daughter’s
Lisa Price, Founder and President of Carol’s Daughter, started her natural beauty products in her kitchen in 1994. The company was an insider secret with celebrity clients like Halle Berry and Jada Pinkett. Sales skyrocketed after Oprah’s show featured the start up business.
Lisa Price, Founder and President of Carol’s Daughter, started her natural beauty products in her kitchen in 1994. The company was an insider secret with celebrity clients like Halle Berry and Jada Pinkett. Sales skyrocketed after Oprah’s show featured the start up business.
We Take the Cake
In 2003, Lori Karmel bought a floundering mail order business which later became We Take the Cake. The business only turned a $19 profit in 2004. But the company was pulled from the brink of bankruptcy after becoming one of Oprah’s Favorite Things. Ten-thousand cakes were sold after the show and today its a million dollar business.
In 2003, Lori Karmel bought a floundering mail order business which later became We Take the Cake. The business only turned a $19 profit in 2004. But the company was pulled from the brink of bankruptcy after becoming one of Oprah’s Favorite Things. Ten-thousand cakes were sold after the show and today its a million dollar business.
LAFCO
Jon Bresler and Vincent LaRouche of LAFCO pitched their European bath and body products to Oprah’s Favorite Things Show for seven years. Although they already had celebrity clients including David Bowie and Penelope Cruz, the owner knew having their products on The Oprah Winfrey Show would make LAFCO a household name. After being featured on the show 2007, sales peaked at more than a million dollars in just 30 days.
Jon Bresler and Vincent LaRouche of LAFCO pitched their European bath and body products to Oprah’s Favorite Things Show for seven years. Although they already had celebrity clients including David Bowie and Penelope Cruz, the owner knew having their products on The Oprah Winfrey Show would make LAFCO a household name. After being featured on the show 2007, sales peaked at more than a million dollars in just 30 days.
WEB EXTRAS
Living Oprah
Yoga Instructor and writer, Robyn Okrant, was studying self-help and decided to do a social experiment by living life according to Oprah. During the year long experiment she practiced everything Oprah preaches. The results? Okrant received a book contract and now writes a blog called Living Oprah with an estimated 10-thousand weekly readers.
Yoga Instructor and writer, Robyn Okrant, was studying self-help and decided to do a social experiment by living life according to Oprah. During the year long experiment she practiced everything Oprah preaches. The results? Okrant received a book contract and now writes a blog called Living Oprah with an estimated 10-thousand weekly readers.
Getting in the Door
Susan Harrow, Media Coach and author of the "Ultimate Guide to Getting Booked on Oprah," outlines step-by-step strategy on how to appear on the Oprah Winfrey Show.
Susan Harrow, Media Coach and author of the "Ultimate Guide to Getting Booked on Oprah," outlines step-by-step strategy on how to appear on the Oprah Winfrey Show.
Oprah’s Consumer Influence
James Lou, EVP and Chief Strategist for DDB Chicago, explains how women, Oprah's core audience, spend more than $7 trillion dollars a year.
James Lou, EVP and Chief Strategist for DDB Chicago, explains how women, Oprah's core audience, spend more than $7 trillion dollars a year.
SHOW TIMES
SHOW HOST
NOW ON DVD
See the secret behind Oprah's Midas touch. Join Carl Quintanilla for a fascinating look at how Oprah builds brands, including one she took from near bankruptcy to a million dollars in sales, in just one show.
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